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Useful & Beautiful

"Have nothing in your house that you do not know to be useful, or believe to be beautiful." - William Morris

Useful & Beautiful is a small business selling and promoting homewares with a simple and distinct design and visual appeal.

Identity and branding project for Useful and Beautiful for use throughout their stationery and website. The logo was designed using the lowercase u and b from Helvetica and Caslon respectively, the adjoining character, the ampersand ‘&’ was redrawn in order to link the elements together. The contrast of the useful u and beautiful b help strengthen the underpinning philosophy of the brand.

useful and beautiful logo and strap line

Useful and Beautiful product cards

Useful and Beautiful product cards

Useful and Beautiful product cards

Useful and Beautiful product cards

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