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Useful & Beautiful

Crafting a new visual identity for a small business

Useful & Beautiful

Brand identity



Identity and branding project for Useful and Beautiful for use throughout their stationery and website. The logo was designed using the lowercase u and b from Helvetica and Caslon respectively, the adjoining character, the ampersand ‘&’ was redrawn in order to link the elements together. The contrast of the useful u and beautiful b help strengthen the underpinning philosophy of the brand.

useful and beautiful logo and strap line

Useful and Beautiful product cards

Useful and Beautiful product cards

Useful and Beautiful product cards

Useful and Beautiful product cards

Severnside Consultants Limited
Helmand, Afghanistan 3 Commando Brigade