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Proelium Law

Creating a visual identity, guidelines and digital refresh

Proelium Law

A new visual identity and guidelines for an international law firm



Overview
Proelium Law are a specialist law firm operating in the high risk and complex environment sector assisting companies with their illegal operations.

The Challenge
Proelium Law had an established identity and website that had served them during the initial period of their business formation and management. As the company started to develop and grow, the original look and feel of the brand felt limiting and wasn’t being applied across the whole brand.

What we did
Speaking directly to the stakeholders about building their brand further, giving it greater authority and flexibility to reflect the direction of the business was key. These discussions about the identity and brand were open and concepts were developed. One of the stipulations within the brief was to avoid using certain facets within the design process due to the complex nature in which Proelium Law operate in. Through questioning and research the new identity has new shape with supporting tone of voice through images and supporting the print and digital assets.

The results
The refreshed identity now has the scope to be delivered across multiple touch points delivering the

‘Tim Mitchell Design has been a real find for us. Having (unsatisfactorily) been using other designers, through his own initiative Tim got in touch with us and we haven’t looked back since.

Tim brings energy to his work and we feel that he ‘gets us’ – that much is evident in not only his ideas, but in the energy he applies to refining them.

Nothing is too much trouble for Tim and he has turned his hand to the broadest range of design tasks for us, all of which have turned out really well.’

Visit the website at Proelium Law website.

Proelium Law Website

Proelium Law Printed material

Proelium Law Printed material

Proelium Law Printed material

Proelium Law Printed material

Proelium Law Printed material

MNG Maritime