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CallowMay & King

Confident visual identity for a new business

Callowmay & King

Naming and brand identity



Overview
Callowmay & King are professional property investors including property sourcing, buy-to-lets, HMO’s, Title splits, Lease Options. CallowMay & King is a property solution company formed and operated by Matthew Callow and Ben May. They required an identity to help establish their business within a highly competitive sector.

The Challenge
With any new business identity getting to understand the client and their marketplace is key for creating the brief and ultimately the outcome. After some initial discussions with Mat and Ben it became clear that their property solutions company worked in a varied amount of ways. Ultimately there is a solution to become unlocked based on the parameters of the invested parties facilitated by CallowMay & King.

Establishing a new identity that would visually strengthen their new position within the market place was an important aspect of the brief.

What we did
Our research was initiated to help us understand the current marketplace and what factors allowed CallowMay & King to stand apart. Our initial starting concepts were based around the name, the letters and structural shapes. These developed into our first-round choices and it became clear that a ‘named’ version we be the preferred option. Discussing further with Mat and Ben those preferences where developed further. With the addition of the strap line, the ‘named key’ concept was taken forward. Reviewing these attributes, allowed us to explore final routes and concepts. Getting the proportions right with the two names and the ampersand required balance with the front shape of the key.

The results
CallowMay & King have a balanced identity that gives them distinction, a visual indicator represented by the key of what they do. Their brand and mark both online and in print is distinctive and unique.

Tim worked with me on my new business Callowmay and King Ltd. He helped us develop a company image and to express that by way of a company logo that was both vibrant and dynamic and got our message across with a great tag line. Tim was both thoughtful to our needs and experienced to show us many different ideas on how we could best express our image and helped us through the whole process by keeping us informed and up to date with his progress and ideas. I would highly recommended any business to use Tim Mitchell Design.

The branding has been applied across print and digital assets.

Website coming soon at http://callowmayandking.com website.

CallowMay & King Brand mark

CallowMay & King

CallowMay & King

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